Selling Your Home: Our Plan

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Step One

Initial Meeting: Learning Your Objectives and Establishing your plan

Discussing your needs

Touring your property

Establishing our plan of action

positioning expectations, timing, price

Review of Overall Market

  • Market trends and recent market history

  • Seasonal considerations

Review of Current Market in Your Specific Neighborhood

  • Assessing overall inventory

  • Assessing current and possible competition

  • List Price to sale price ratios

  • Interesting facts and places in your neighborhood that may impact your property value

Review of Subject Property

  • Detailed notes of entire property

  • History of property

  • Distinguishing characteristics

  • Strategic pricing and perfecting timeline

  • Contract terms

Getting Ready for the Market

Pre-marketing Preparations and Strategy

  • Property altercations and staging (if necessary)

  • Architectural photography and virtual tours

  • Floor plans

  • Custom property brochure

  • Targeted Media Outlets

  • Internet Platforms


  • Zoning information, pull documented history of your property, financial documentation, condominium documents (if applicable), special assessments (if any), meeting minutes (if applicable)

  • Disclosures


Step Two

Introducing the property: making an impactful first impression

  • Targeted Print, Brochure, Internet, and Mailing Exposure of your property

  • Strategic Public Relations Exposure

  • Broker open house luncheon for Cambridge agents and agents from surrounding towns

  • Weekend Public Open Houses

Showing the Property: How Our Process Achieves The Best Results For You

  • Creating the Best First Impression

  • Our Team is always available to show your property in person

  • We greet everyone with a welcoming smile!

  • Assessing and Engaging the Prospective Buyer

  • Highlighting Your Property’s Features to their best advantage

  • Answering Questions and Handling Objections

  • Knowing your property’s competition

  • Providing you with timely feedback after all showings


Step Three

Negotiating Offers: A Critical responsibility where our experience counts

  • Working effectively with buyer agents

  • Encouraging the best offer

  • Qualifying the buyer

  • Analyzing each offer

  • Knowing how to best handle multiple offer situations to maximize your return

  • Protecting you

Our guidance between accepted offer and closing day

  • Choosing the right real estate attorney

  • Representing you at all inspections

  • Purchase and sale circulation

  • Monitoring buyers mortgage process (if applicable)

  • Making sure your property is in compliance with all city regulations

  • Obtaining required documentation from the city fire department

  • Obtain final water reading

  • Gathering all necessary documentation for closing

  • Being present for the final walkthrough

The Closing: The day you have been waiting for

  • Making sure the closing day goes off without a hitch

  • Celebrate your sale

The future: The Carol Kelly Team is always here to help you

We are a resource for any future needs