Seller's Guide

Selling Your Home: Our Plan


Step One:

Initial Meeting: Learning Your Objectives and Establishing Your Plan

Discussing your needs

Touring your property

Establishing our plan of action

Positioning Expectations, Timing, Price

Review of Overall Market

  • Market trends and recent market history
  • Seasonal considerations

Review of Current Market in Your Specific Neighborhood

  • Assessing overall inventory
  • Assessing current and possible competition
  • List Price to sale price ratios
  • Interesting facts and places in your neighborhood that may impact your property value

Step Two:

Introducing the Property: Making an Impactful First Impression

  • Targeted Print, Brochure, Internet, and Mailing Exposure of your property
  • Strategic Public Relations Exposure
  • Broker open house luncheon for Cambridge and Somerville agents and agents from surrounding towns
  • Weekend Public Open Houses

Showing the Property: How Our Process Achieves the Best Results For You

  • Creating the Best First Impression
  • Our Team is always available to show your property in person
  • We greet everyone with a welcoming smile!
  • Assessing and Engaging the Prospective Buyer
  • Highlighting Your Property’s Features to their best advantage
  • Answering Questions and Handling Objections
  • Knowing your property’s competition
  • Providing you with timely feedback after all showings

Step Three:

Negotiating Offers: A Critical Responsibility Where Our Experience Counts

  • Working effectively with buyer agents
  • Encouraging the best offer
  • Qualifying the buyer
  • Analyzing each offer
  • Knowing how to best handle multiple offer situations to maximize your return
  • Protecting you

Our Guidance Between Accepted Offer and Closing Day

  • Choosing the right real estate attorney
  • Representing you at all inspections
  • Purchase and sale circulation
  • Monitoring buyers mortgage process (if applicable)
  • Making sure your property is in compliance with all city regulations
  • Obtaining required documentation from the city fire department
  • Obtain final water reading
  • Gathering all necessary documentation for closing
  • Being present for the final walkthrough

The Closing: The Day You Have Been Waiting For

  • Making sure the closing day goes off without a hitch
  • Celebrate your sale

The Future: The Carol Kelly Team Is Always Here to Help You

  • We are a resource for any future needs

Work With Us

The Carol Kelly Team works effortlessly to bring ease and competence to the otherwise complex process of buying or selling a home by tailoring their approach in order to match the client's needs.
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