Seller's Guide

Step One:

Initial Meeting: Learning Your Objectives and Establishing Your Plan

Discussing your needs

Touring your property

Establishing our plan of action

Positioning Expectations, Timing, Price

Review of Overall Market

Review of Current Market in Your Specific Neighborhood

Assessing overall inventory
Assessing current and possible competition
List Price to sale price ratios
Interesting facts and places in your neighborhood that may impact your property value

Review of Subject Property
- - Detailed notes of the entire property
- - History of property
- - Distinguishing characteristics
- - Strategic pricing and perfecting timeline
- - Contract terms
Getting Ready For the Market
Pre-Marketing Preparations and Strategy
- - Property alterations and staging (if necessary)
- - Architectural photography and virtual tours
- - Floor plans
- - Custom property brochure
- - Targeted Media Outlets
- - Internet Platforms
Documentation
- - Zoning information, pull documented history of your property, financial documentation, condominium documents (if applicable), special assessments (if any), meeting minutes (if applicable)
- - Disclosures

Introducing the Property: Making an Impactful First Impression

Targeted Print, Brochure, Internet, and Mailing Exposure of your property
Strategic Public Relations Exposure
Broker open house luncheon for Cambridge and Somerville agents and agents from surrounding towns
Weekend Public Open Houses

Showing the Property: How Our Process Achieves the Best Results For You

Negotiating Offers: A Critical Responsibility Where Our Experience Counts

Our Guidance Between Accepted Offer and Closing Day

The Closing: The Day You Have Been Waiting For

The Future: The Carol Kelly Team Is Always Here to Help You